Blog Post Two - SEO Services
SEO services are search engine optimization services offered by an agency, freelancer, or consultant that optimize your site for SEO so you can capture more traffic and revenue from search. Most SEO plans will include on-page, off-page, and technical SEO, though some focus
Why use SEO services?
Investing in SEO services offers several benefits. A few examples include:
Get help in specialized areas of SEO, like off-page, local, and technical SEO. Outsource ongoing SEO tasks, like keyword research, content creation, link building, and more. Access software for monitoring rankings, tracking return on investment, and more. Overall, services from an SEO agency help you implement (and maintain) an SEO strategy, as well as track and monitor your organic search performance. The best part? You get more time in your day to focus on the projects that need your attention.
Which ranking factors do SEO services optimize for?
The ranking factors targeted by SEO services will depend on your SEO plan. A full-service plan will optimize for on-page, off-page, and technical SEO while an off-page SEO plan will optimize for off-page SEO.
Search engines like Google use more than 200 ranking factors
Your backlink profile, which focuses on the quality and quantity of external sites linking to yours. Your content, which includes keyword targeting, keyword integration, content usefulness, and more. Your user experience, which includes page speed, usability, mobile-friendliness, and more. Whether your SEO plan will optimize for these ranking factors depends on your SEO services provider.
A freelancer, for example, might focus on specific areas of SEO, like off-page SEO. In comparison, a consultant might specialize in SEO audits while an agency might provide plans that include on-page, off-page, and technical SEO.
What is an example of SEO services?
A bakery may use search engine optimization services to rank for searches like:
Gluten-free bakery central PA
Bakery custom cookies
Bakery for wedding cakes
The bakery’s plan includes the following deliverables to help the bakery achieve its goal:
SEO audit to determine the site’s existing optimization and opportunities, content creation to develop SEO-friendly pages that target these keywords, and outreach to generate high-quality and relevant links to the bakery’s site
Keep in mind the above is a brief example — most SEO plans would take additional steps to optimize the bakery’s site and also include deliverables related to consulting with your team, reporting results, and more.
How much do SEO services cost?
Prices for SEO services depend on several factors, including your goals, aggressiveness, and SEO agency. On average, monthly SEO plans cost $1500 to $5000 per month, while hourly SEO costs $100 to $300 per hour. Request a custom quote from an SEO service provider for the most accurate SEO rates.
How do I budget for search engine optimization services?
Every organization’s marketing budget is different, but these tips can help you build an SEO budget:
Avoid cheap SEO plans: These services usually advertise themselves as “cheap” and tend to have price points under $500 per month. They also tend to underdeliver (or not deliver at all) when it comes to promised deliverables or results.
Plan for ongoing vs. one-time SEO: Search engine optimization is an ongoing strategy — a continuous investment in SEO will help your business generate a greater return on investment. So, when budgeting for SEO services, plan on an ongoing vs. one-time investment.
Brainstorm SEO goals: When you understand what you want from SEO, whether more rankings or more revenue, you can use that information to find an SEO partner that aligns with your goals.
